Henkel unveils new product

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Henkel, a homecare product maker, has unveiled WAW Colour, a detergent, into the Nigerian market to help customers have an excellent washing experience with their coloured clothes.

The  new product was unveiled in Lagos, during the company’s WAW Distributors’ meeting and review of its brand performance in the past one year, as well as plans for next year.

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The Chairman, Managing Director, Henkel Nigeria, Mr Rajat Kapur, said most of the decisions taken by the firm were done after extensive consumer research.

He said the product will help clothes look sparkling clean and new each time they are washed.

While assuring its business partners/distributors of continious drive for innovation, Kapur said the company  will not rest on its oars in delivering innovative products for customers and ensuring that its partners have great relationship with the company.

According to him, the Henkel brand is known globally for quality and has increased its penetration through e-commerce, retail sales and others, urging other brands to act fast in order to keep pace with the new generation of consumers.

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